Ethics and Selling: Thrift Generation at Minor Oak’s Ethical Market 4th March: Madi’s Back!

Madi is back to champion re-use, re-fashion up cycling  creative quarter, Sneinton and Hockley in particular. Thrift1generation

Bringing a new version of quality vintage to Nottingham: for example Glamour magazine highlights the white leather bold shoulder jacket:

Glamour mag’s ad for the bold white leather jacket and Madi beautifully sources an original…the prices are fantastic….

Madi finds you the latest thing only much, much better…..a vision for clothing and movement and the environment that we all need.

Above courtesy of Madi Wallner: Thrift1generation clothing and Madi’s images of the Sneinton she inspires….

In case you didn’t know:
Thrift Generation came out of a fashion marketing project with a friend in 1999. (1999 is now itself seen as a vintage year on Etsy). Madi studied at The Surrey Institute of Art and Design in Epsom, Surrey. (now UCA). She then went to Brighton.

The idea to upcycle vintage clothes and make bespoke fashion came at a curious cultural time where there was both and resurgence of DIY and students were being encouraged to throw their credit cards at a final degree show as a future investment. Ethics!

The two university friends found a good market in the student environment where they could sell in an unmediated way. They worked to promote the Thrift brand from vintage, working across universities, developing a UK wide reputation.

Thrift have an Etsy Shop where you can collect at the Left Lion.

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Above Thrift1Generation: order on Etsy and collect at the Left Lion

opencity: The idea of developing the Etsy shop, linking purchase pick up with the Left Lion is inspired!

Madi Thanks for that! Yes, I think people want better service and I love the styling element in fashion. People are really interested in engaging with their own creativity now, so it’s a great time for brands that can intuit this and build on their relationships.

opencity: ‘So it’s a two way thing?’

Madi ‘We want to provide very high quality originals that are on trend at the right price’

opencity: ‘Like the Bold jacket! Your clothes are fantastic!’

Madi: ‘But it’s also about helping other businesses feel that they have people, resources and opportunities to develop. It’s a feeling for people’.

opencity: ‘Masses of work has been done in Sneinton, arts, dance, community…’

Madi: ‘ And it’s really getting some momentum now: The Sneinton Shop, Minor Oak, Surface Gallery events and activities….’

opencity: “I can’t believe the difference a few months has made to everything..’

Website / Shop:

Depop: @thriftgenerationmadi


Madi Wallner / Thrift Generation (clothing page)






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